Business card site, multi-page or e-commerce? Discover which website to choose for your business

Nowadays, practically every company needs a website. The problem, however, is that when you – as a business owner or decision-maker – start looking into it, it’s very easy to get lost. Business card sites, multi-page websites, landing pages… and on top of that, web designers who often don’t really advise you but just deliver the project you asked for, without even explaining why another type of website might work much better in your industry.

In short – choosing the right type of website isn’t easy. And all you really want is a site that attracts clients without draining your budget.

Since you already know there are several types of websites – and they can differ quite a lot – this is the perfect moment to introduce you to the most popular ones:

Business Card Website – your “digital business card”

In short, this is the simplest form of a website (think of it as a basic online info page). A few tabs with the essentials: who you are, what you do, and how to contact you. Example? A business card website for a car repair shop that shows the company name, list of services, prices, address and contact details.

• Pros: Quick and inexpensive to create, easy to manage, and it makes your business visible online (it’s your digital business card, after all).
• Cons: Limited room for growth, very weak SEO (hard to rank higher since it has little content or subpages), not encouraging for repeat visits.

Multi-Page Website – the business classic

This is the most popular type of website. It offers a broader structure – so if you want to present a detailed offer, blog, portfolio, contact section, and company info, this is the best option. It lets you explain what you do in detail and educate your client. Perfect for service businesses, B2B companies, software houses, law firms, construction companies, or e-commerce (without a shopping cart). In short: an extended company website = a multi-page site.

• Pros: Great for SEO, plenty of space for case studies and blog content, more professional look and feel.
• Cons: More expensive than a business card site, requires significantly more content (which takes time).

Landing Page & One-Page Website – for special tasks

You’ve probably come across the term Landing Page many times. So, what are they? Together with One-Page sites, these are websites built for a specific goal – e.g. signing up for a newsletter, selling a course, downloading an ebook, or registering for an event. A One-Page site works similarly – all the content fits onto a single scrolling page, without additional subpages. Great for ad campaigns or showcasing a single product. Often used by companies running online campaigns, startups, and freelancers. If you want to focus your visitor’s attention on one action only, this is the best option.

• Pros: Maximum focus on the goal (conversion), quick to launch, simple navigation.
• Cons: Little to no SEO potential. Not suitable as a company’s main website, only works when you have traffic from ads or direct links.

Company Blog – your knowledge hub

Some think a blog (or educational microsite built around it) is outdated. In reality, a well-run blog is still the best way to generate free traffic from Google. Especially effective for companies investing in content marketing and SEO. Works particularly well in education (e.g. online course platforms), services, and technology industries.

• Pros: Generates free traffic from Google, builds authority and expertise, all your content lives in one place that you can link to from social media or newsletters.
• Cons: Requires regular high-quality content – which takes both time and expertise.

Online Store (E-commerce Website)

This is a whole different league compared to the above. Building an online store is usually a more complex process, and** the site itself isn’t just a website – it’s a sales system that handles payments, courier integrations, and inventory management**. A complete must-have for businesses selling physical or digital products.

• Pros: Sell 24/7, scalable, huge potential (especially when combined with smart marketing).
• Cons: High competition, logistics and order handling, implementation and maintenance costs (though not always prohibitive).

Of course, there is also a whole range of specialized, individual types of websites: web applications (e.g. CRM or booking systems), e-learning platforms, company intranets. But these are rather less popular, specialized options – for a start it’s enough that you understand and remember the basic types of websites.

Since you have already familiarized yourself with the basic types of websites, choosing the right one should not actually be that complicated. Additionally, 3 simple questions you should answer can help you:

1. What is my goal? → sales, getting leads, or just having an online presence?
2. What is my budget? → a business card site costs a few hundred, an online store costs several thousand.
3. How will I get clients? → if you plan SEO and content – multi-page + blog. If ads → landing page.

The answers to these questions will effectively narrow down the area in which you start to move. That’s already a lot, especially if you are also aware of the 3 most common mistakes, namely:

1. Making a One-Page as the main site of a service company → in Google you almost don’t exist.
2. Lack of strategy – “let’s make a website and then we’ll see” – remember that a website is only one of the tools for executing a strategy.
3. Saving on content – a beautiful design without text does not sell.

As you can see, there is no single “best” type of website. Everything depends on your business goals. That’s why instead of asking “how much does a website cost?”, it’s better to ask: “what do I want to achieve with my website?”

And if you still don’t know which type of website will be best for you – get in touch with me. Whether it’s a useful website for a small business or an advanced website for a large company, I will advise you and create a project tailored strictly to your business goals. Designing websites is not only what I do every day, it’s my passion.

Source: own elaboration, images: pixabay.com.